The new rewards program is pretty terrible. Bring back the best part of the old program, and run the two at once.
That way I can still buy 10 frozen mochas and get one free (free iced/frozen beverages don't appear to be part of the new program), or my wife can buy 10 6-inch subs and get one free (currently the only way to get one of those in the new program is by spending $150. REALLY?) and anyone who wants to participate in the ridiculous perks of the the new program (such as spend $50, get a 79 cent soda, or spend $25 and get a 33 cent piece of fruit) can get theirs as well.