Alerting account members by email when a new Sheetz opens in their area would be great. If "by area" is not doable then a full email blast/update would work. I spoke with someone in a town I often cut through to see if they had a Sheetz. They told me no. About a week later, an accident shut down my normal route so I took a detour and there was a Sheetz store. That store told me there was another store in town, and one coming in about a year. I now use the first two I spoke of twice a week vice the one that is closer to my home, but the opposite direction. No one knew.