I think our sign for the Sheetz cups and refill option needs to be redesigned to be more colorful and noticable. The prices need to be out in the open and not just on a cup sticker. The display for the cups we sell may need to be re arranged as well. Customers arent noticing them. I have told several customers that come in every day and get a small coffee about our cups and our refill price and they have had no idea. They dont bother looking at our cups because they fear the price, if we had the price on a little sign out in the open they are more likely to approach the cups in the first place. As for the refill sign, atleast 10 people I have told about our refill prices had no idea we offered that because our sign is completely hidden by cups and is on the top of the display where no one is looking. If we had self standing little signs where people get coffee and creamer we would sell more cups.