I think we should incorporate an area in every store that has sheets gift items. Just like the ones in the Sheets shop. This way you can get tons of impulse buys and also cater to the many out of towers that are traveling through. This is also a great way to get the "Sheets" name out there and promote our awesome stores.
It'd be cool if sheetz sold more items as many gas stations and random stores have started selling movies, games and more, even as far as toys and house supplies like tissue paper and what not. I think it'd be cool for them to have a movie bin thing of movies to sell. Who knows, random people will most likely go for that.