Not the BMC swill and malt liquor 40's you have at the Altoona store. I'm talking REAL craft beer. There are lots of great local breweries in the area: Troegs, Victory, Weyerbacher, Sly Fox, Stoudt's, etc. But not only that. Sell the stuff that sees limited distribution in PA: Alesmith, Anchorage, Hair of the Dog, Half Acre, Pretty Things, Russian River, Stillwater, Spring House, etc etc.
Bring in new and/or seasonal...